Pain vs. Pleasure

Pain vs. Pleasure

Do you often feel you’re missing that spark or passion for selling?

If you’re unable to tap into the buyer’s pain point, then you’re missing the most powerful sales tool we have: storytelling.

It’s time to find our passion and start selling with stories, not sales scripts.

In today’s video, Mike lets us know that before anyone can experience pleasure, you have to seek out the pain and understand the difference. Deciding to buy something requires both logic and emotion, because if the people we’re talking with aren’t feeling the pain of inaction, there’s no way they will make an affirmative decision.